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Intellectual Property

Global Trademark Registration

Trademark Registration is a pivotal element in operating a successful brand. Our expert Legal team provides for the overall protection of your brand and the assurance that other companies will not counterfeit or imitate your trademarks.

Our IP Services

  • Registration, Renewal, Assignment and Licensing of Trademarks
  • International Trademark Registration Under Madrid Protocol - WIPO (World Intellectual Property Organization)
  • Trademark Litigation, prosecution and enforcement matters

Trademark Focus

Get your brand trademark registered in UAE from the legacy partners experts. Protect your brand from duplication and counterfeiting.

Trademark refers to those distinctive elements of a brand such as logos, slogans, hallmarks, packaging, names, words, signatures, letters, figures, graphics, seals, patterns, packs or symbols that distinguish it from its competitors.

Core Intellectual Property Domains

Copyright
Legacy Partners offers services, including filing and prosecuting applications and administrative enforcement actions. The subject matter of copyright includes music, paintings, sculpture, films, computer programs, databases, literary work, sound recording, elements of fashion design and so forth.
Designs
It is provided for the ornamental and aesthetic aspects of an article or a design which may constitute the feature of shape, configuration, and pattern composition in two-three dimensions.
Patent
The UAE grants patent protection to all fields of technology, provided that such an idea or innovative improvement has a scientific basis and is applicable. By registering a patent in the UAE, an inventor or innovation can safeguard their pretended innovation from any party who attempts to use or misuse it.
Trade secret
It is common for trade secret owners of UAE to protect their trade secret by contractual means to limit the recipient from using or disclosing the trade secret information (such as non- dissolve agreement).

Frequently Asked Questions

No. Trademark rights are territorial, so protection exists only in the countries where you have registered. International systems such as the Madrid Protocol simplify filing through a single application, but they still result in a bundle of separate national rights, each examined under local law.

The Madrid Protocol lets you file one application through your home office and designate multiple member countries. It reduces cost and administration when you are targeting several members at once. It is less useful when your key markets are non-members, which still applies to several GCC states.

Prioritise where you currently sell, where you manufacture, where your distributors sit, and any market with a known history of bad faith filings against foreign brands. Registering in a manufacturing country matters even without local sales, because it supports customs seizure of counterfeit exports.

No. The GCC Trademark Law harmonised the rules across member states, but it did not create a single GCC-wide registration. You must file separately in Saudi Arabia, Qatar, Oman, Kuwait, Bahrain and the UAE to be protected in each.

Timelines vary by country and typically run from around eight months to over two years from filing to registration, depending on examination backlogs, publication and opposition periods. Protection usually dates back to the filing date once registration is granted.

A clearance search checks the target country register for identical and confusingly similar marks in the relevant classes before you spend money on filing. It is the cheapest stage at which to discover a conflict, and it also flags where a rebrand or a coexistence agreement will be needed.

Options include negotiating an assignment or licence, filing a cancellation action on grounds such as bad faith or non-use, relying on prior or well-known mark rights, or entering the market under a modified mark. Each route depends heavily on local law and evidence of your earlier use.

Cost is driven by the number of countries and the number of classes, not by a single headline fee. A Madrid application carries a WIPO basic fee plus a fee for each designated country and each class beyond the first, while national filings carry separate official and agent fees per country. Ask for a per-country breakdown before deciding on scope.

Beyond registration, we support renewal, assignment, and licensing of trademarks, as well as trademark prosecution, enforcement, and litigation across multiple jurisdictions.

It is worth reviewing your broader IP position, since copyrights, designs, patents, and trade secrets often protect different aspects of a brand and business that a trademark alone does not cover.

Direct national filing means submitting a separate application to each country's trademark office, while the Madrid Protocol allows a single WIPO application to designate multiple member countries at once, though not every country is a Madrid member.

Yes, a registered trademark is a business asset that can be renewed to maintain protection, assigned to transfer ownership, or licensed to permit authorized use by a third party.

Because trademark rights are territorial, an unregistered brand can be registered by a third party in that country, which may block your own entry or force a costly dispute or buyback later.
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Insights On Trademark & IP

Aug 24, 2026

Customs Recordal of Trademark in UAE: A Complete Guide for Brand Owners

Trademark registration alone won't stop counterfeit goods at the border. Here's how customs recordal lets UAE Customs actively intercept fake shipments — plus the fees, documents, and step-by-step process.

Read More

Jun 16, 2026

UAE Trademark Update: Registration Certificate No Longer Required for Renewals and Recordals

The UAE Trademark Office has amended the documentary requirements for trademark renewals and recordals — including assignments, licenses, and changes of name or address.

Read More

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